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The transfer of (im)politeness in interpreting
Kavínová, Martina ; Jettmarová, Zuzana (advisor) ; Ott, Libor (referee)
While the linguistic concept of politeness has been thoroughly analyzed, the same does not apply to its interpreting. The present theoretical-empirical work describes the means for expressing politeness grouped by G. Leechʼs maxims of politeness. The empirical part analyzes recordings of simultaneous interpretation from media and European Parliament settings. This is a quantitative study and the outcome is the number of means for expressing politeness which the interpreters conveyed into Czech. On average and in all of the material 65,7 % of means for expressing politeness were conveyed into Czech in compliance with the maxims. The means analyzed are prosody, non-verbal communication, modality, personal reference, etc. An equivalent interpretation of means of politeness was deemed desirable. The thesis verifies the hypothesis whether the level of politeness significantly increased in comparison with the original speeches. Key words: politeness, pragmatics, illocutionary act, maxims of politeness, face, modality, prosody, non- verbal communication, Czech, English, interpreting, equivalence, US presidential debate, Obama, Romney, Common Agricultural Policy, European Parliament, Catherine Ashton, forms of address
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Presidential Election in the US 2012: Influence of new media on political campaigns
Chrtová, Michaela ; Dvořáková, Vladimíra (advisor) ; Školkayová, Marta (referee)
The Thesis deals with the influence of new media on the organization of a political campaign. It is based on theories of political communication and new media, which it compares with real usage of these media during the US presidential campaign in 2012. The Thesis is divided into three parts; first of which deals with the theoretical framework of new media and political communication, including an outline of historic development and greatest changes that have occurred since 1950s. In second part, the system and milestones of American presidential elections are characterized, as they are very different from European elections. Both campaigns, Republican and Democratic, are also described. The last chapter is concerned with a particular usage of new media in both campaigns -- individual subchapters include depiction of presidential debates, which are an important part of the election process, international image of both candidates, negative campaigning distributed mainly by new media, and specific usage of new and social media by campaign teams. Volunteers constitute an integral part of the American voting system, which is why one subchapter describes their pursuits and organization.
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